About Us...


A Service Company
We are dedicated to the principal that clients are served better by a specialist. This means that the insurance broker should he highly skilled in the insurance products and needs of their client's industry. This is why we spend our time in the Homecare, Staffing & Medical Equipment industries.



History
Early in 1982 Mark Caldwell began specializing in the Homecare industry. At the time "commercial mass marketing" was a fairly new term, and most agents were unaware of this concept. "Commercial mass marketing" means that an agent would spend all of his or her time becoming an expert in a particular industry. Clients would immediately recognize that the agent understood not only insurance, but also the client's industry and it's particular insurance needs - thereby allowing the client to have a high level of confidence in the services being provided. The broker would also know which insurance companies offer coverage to an industry, is able to develop relationships with underwriters, and is able to deliver superior products at the most competitive prices.




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